How RTR Vehicles Motorsports turned sponsorship data into smarter content decisions and greater partner value.
Preview:
RTR Vehicles Motorsports had built one of motorsport's most engaged digital audiences, but traditional social reporting couldn't fully demonstrate the value being delivered to sponsors.
Working with Two Circles and the KORE Hookit Sponsorship Intelligence platform, RTR combined computer vision, visual branding, text promotion and engagement analytics to gain a complete view of sponsorship performance, helping optimize content strategy while increasing partner value.
“We don't simply want to measure and log performance; we desire to understand what content creates the greatest value for our partners while continuing to engage fans. Two Circles gives us the data to identify trends and to make smarter commercial decisions with confidence.”
