How QPR is using data to grow and renew its supporter base, season after season.
Preview:
For more than a decade, QPR has been using Two Circles KORE Audience Intelligence platform to better understand its supporters and put that insight to work.
Central to that partnership is the season ticket propensity model, which QPR has used to grow and retain its season ticket base, attract a younger generation of supporters and build attendances that keep rising.
The impact is clear. In 2025/26, QPR sold its entire season ticket allocation and opened a waiting list, the first time it has reached full allocation since the 2014/15 Premier League campaign.
“Two Circles play a vital role in our annual season ticket campaigns, not just at launch but throughout planning and analysis. Tools such as their propensity modelling, personalised My Seat pages, email marketing and analytics reporting help us bring each campaign to life, measure what’s working and identify areas where we can improve.
The impact has been clear, with consistent growth in season ticket sales in recent years and a noticeably younger base of season ticket holders.”
— Ed Barber, Digital Marketing Manager, Queens Park Rangers
Inside you'll find:
How QPR has used its season ticket propensity model to grow and retain its base across a 10+ year partnership.
How the Club reached a full season ticket sell-out in 2025/26 and opened a waiting list for the first time in over a decade.
How the average age of QPR’s season ticket holders has fallen by seven years, bringing a new generation of supporters to the Club.
How QPR now attracts around 2,200 more fans per match than five seasons ago, showing growth that isn’t dependent on results.
