Turning Visibility Into Value
How the Minnesota Wild built a stronger commercial strategy around one of the NHL’s most visible sponsorship assets.
Preview:
The most valuable sponsorship assets are not always the ones generating the most revenue. The challenge is understanding what an asset is truly worth, how it should be packaged, and the role it can play in a broader commercial strategy. For the Minnesota Wild, that meant taking a closer look at one of the NHL's most visible sponsorship assets: the helmet decal. Working with Two Circles and the KORE Intelligence Platform, the organization benchmarked helmet sponsorship deals across the league and developed a data driven strategy to maximize the value of the opportunity.
Inside you'll find:
- Why valuation is only one part of maximizing sponsorship revenue
- How pricing, packaging, and partner strategy work together to unlock greater commercial value
- The role market intelligence plays in sponsorship negotiations and go to market planning
“Understanding the value of an asset is one thing. Understanding how to package it, position it, and take it to market is another. Two Circles helped us quantify the opportunity and develop a strategy to maximize its commercial potential.”
The result was a clearer roadmap for pricing, packaging, and commercial activation, helping the Minnesota Wild better understand the value of a premium sponsorship asset and how to maximize its revenue potential.
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