The Las Vegas Athletics' Story

The Las Vegas Athletics are preparing for one of the biggest commercial opportunities in baseball. A brand new stadium opening in 2028, in one of the most dynamic sports and entertainment markets in the world, with ambitious targets to match.

Preview:

What does it look like when a team defines its commercial strategy before going to market and not after? The Las Vegas Athletics are doing exactly that with set clear revenue objectives and a commercial engine to support them from asset structure to valuation to sales execution.

Inside you'll find:

• How the A’s are aligning commercial targets with what they take to market
• Why asset structure and valuation need to be designed around partner value, not legacy packaging
• What it takes to build a commercial model ready for long-term growth