Turning Championship Momentum into Long-Term Fan Growth
How Lexington Sporting Club turned playoff excitement into a data-driven strategy for growing attendance and building lasting fan relationships.
Preview:
As Lexington Sporting Club’s women’s team entered the playoffs, the club saw an opportunity to turn growing excitement into more than a short-term attendance boost. But with fan data spread across multiple platforms, it was difficult to identify the supporters most likely to attend and engage them effectively.
Working with Two Circles and leveraging the Helix platform, Lexington unified nearly 90,000 fan records into a single customer view. Combining connected fan data with weekly actionable insights helped the club identify high-potential audiences, deliver targeted campaigns and build a repeatable lifecycle strategy designed to turn first-time attendees into long-term supporters.
“We wanted to better understand who our fans are, what brings them back, and how we can turn that understanding into action. KORE has given us a connected view of our supporters and the insights to reach the right audiences, drive repeat attendance, and build stronger fan relationships over time.”
Inside you'll find:
- How Lexington unified fan data across multiple platforms to create a connected view of its supporters.
- How actionable fan insights and targeted campaigns helped drive a 27% increase in Championship attendance and the women’s team’s first sellout.
- How Lexington developed a lifecycle strategy to move supporters from first-time attendees to loyal, high-value fans.
- How connected fan intelligence created a repeatable framework for driving long-term fan growth.
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