Built to Keep Growing
How CA Osasuna is building a deeper understanding of its growing fanbase to create more relevant experiences, strengthen supporter relationships and drive growth across the club.
Preview:
Since 2022, CA Osasuna has been building a deeper understanding of its supporters, and finding more ways to put that knowledge to into practice.
Working with Two Circles, the club has developed a connected fan ecosystem spanning its digital channels, communications and reporting. As the partnership has evolved, the club has used this capability to grow its known fanbase, create automated fan journeys, drive membership acquisition and renewals, and engage different groups of supporters more effectively.
That approach now extends beyond fan engagement. Through the KORE platform, the club is bringing greater visibility to its commercial partnerships and tracking hundreds of agreements across its partner portfolio.
With its Two Circles partnership renewed through 2030, CA Osasuna can prioritise how it understands, engages and creates value from its growing fanbase.
“The project with Two Circles represents a step forward in our fan engagement strategy. We want to get to know our community better so we can offer them increasingly relevant, personalised experiences tailored to their needs. The goal is to put the fan at the centre. To better understand their interests and behaviours and, from there, build a closer and more lasting relationship with each of them. In this sense, the collaboration with Two Circles allows us to advance the club's digital transformation.”
Inside you'll find:
- How CA Osasuna has built a known fanbase of more than 371,000 supporters and 60,000 registered SSO users.
- How a deeper understanding of fan behaviour is helping Osasuna create more relevant, personalised supporter experiences.
- How automated journeys and targeted communications support membership acquisition, engagement and renewals.
- How the KORE platform is extending that connected approach into Osasuna’s commercial operations, supporting more than 400 partner agreements.
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